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About

FAD Research is owned by Sam Punnett. For the past 25 years he has developed and informed interactive media projects for both Canadian and U.S. clients. Based in Toronto, Canada, Sam is an acknowledged expert in digital media business. He has performed strategy, research, production and business solutions work for clients such as Pfizer Canada, RBC Financial, EMI Music Canada, as well as for various departments in three levels of Canadian government.

For a full profile of Sam Punnett check out his listing here on LinkedIn.

Contact us for information on our reports:

Canada Online!
Released in September of 2008, this is the most comprehensive study of Canadian Internet users and their media use ever put together. Sam Punnett contributed to the instrument design in 2007 and wrote three chapters of the analysis in the final 366 page report. This report was put together by
the Canadian Internet Project as a part of the World Internet Project involving some 30 countries.

Changing Media, Changing Roles: New Media Comes of Age
This report was prepared for Telefilm Canada in August of 2006. The report examines the state of interactive media development and specifically how changes are impacting traditional media and the role interactive media plays in informing and entertaining the Canadian public. This report serves as a supplemental reference to the Telefilm Canada submission to the Canadian Radio-television and Telecommunications Commission (CRTC) hearings on the future of broadcasting planned for the Fall of 2006.
(View it here)

New Media in PEI:Strategy Towards Economic Development and Export
This study examines the potential for smaller communities to develop the economic potential of new media in a "flat" World. Discussion includes new media business models, niche markets and tips towards nurturing an entrepreneurial culture and attracting "Creative Class" workers.
(View it here)

The Changing Face of Music Delivery:
The Effects of Digital Technologies on the Music Industry

This study examines the disruptive effects of digital technologies on the music industry. Discussion of emerging business models and the importance of innovation and audience considerations in product development.
(View it here)

The Internet as an e-Health Channel:
Present, State-of-the-Art and Future Possibilities

Conducted for the Ministry of Health for the Province of Ontario. The study examines the use and future potential of using Internet-based communications to provide health information. Special attention is paid to people in the 65+ age group.

Sam Punnett recently spoke to documentary film producers at Toronto’s renowned HotDoc’s Festival 2011 on the topic of monetizing media content.

Sam appeared in Ottawa on Prime Time 2008 speaking as a "visionary" on the future of IPTV after being recruited by the Bell Broadcast & New Media Fund.

Sam also did a series of radio interviews for the CBC to provide commentary after the RIAA in the U.S. successfully sued a mother of two for music copyright violation in December of 2007. Sam's remarks appear in two articles on the Canadian Broadcasting Corporation's news Web site cbc.ca. One article accurately predicts the demise of digital rights management (DRM) in music, the other is commentary on Microsoft's Xbox 360.

FAD Research has also participated since 2004 in the Pew Internet & American Life study conducted in co-operation with Elon University that results in the report entitled "The Future of the Internet". The reports are comprised of the predictions of a select global group of industry experts, academics and commentators on variety of topics relating to digital media and society.

Other involvements:

  • Sam Punnett is a founder and currently a co-Director of the RTA School of Bite Comedy Lab at Ryerson University in Toronto. The program is exploring the future of media using comedy as the vehicle for discovering new ways of portraying entertainment across multiple platforms.
  • FAD Research is acting in an advisory capacity with the University of Toronto’s ThingTank Lab which is concerned with the emerging area of “the Internet of things”.
  • Inventor of the "Mobile Curator" app demonstrated at the Elgin Theatre during the Toronto International Film Festival in 2009
  • Launched an IPTV experimental channel called "dotFestival" on the Joost platform during 2007-8 showing full length Bollywood films
  • Authored the feasibility study for Interactive Ontario that led to the creation of the GameOn: Finance conference in 2007
  • Programming advisor to the 2007 ICE Summit held in Toronto on March 21-22, 2007
  • Panel speaker at the International Institute of Communications Conference December, 2006 in Ottawa
  • Assisted Toronto's New Media Business Alliance in programming their first iSummit: Content That Pays conference held March, 2006
  • Judge for the Alliance for Children and Television Awards of Excellence in 2005
  • Instructor for the graduate studies class "Research and New Media" offered Fall 2004 at the Centre for Creative Communications at Centennial College in Toronto
  • Curriculum advisor to the graduate new media programs at Sheridan College and the Centre for Creative Communications
  • Member of the Interactive Peer Group for the Academy of Television Arts & Sciences (The Emmy's) of Los Angeles
  • Analyst for the Bell Broadcast and New Media Fund
  • Judge for the 2004 Juno Awards, Canada's music industry awards
  • Original member and director (1993-98) of one of the world's first professional organizations for new media, the Interactive Media Arts & Technologies Association, founded in Toronto in 1992
  • Founding member of the CGDA (Computer Game Designers' Association), now the IGDA, in San Jose in 1995
  • Co-founder of the Canadian New Media Awards which are currently known as the Digi Awards




 

FAD Research Inc.
2100 Bloor St. W. : Suite 6330 : Toronto, ON : Canada : M6S 5A5
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