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About
FAD Research is owned by Sam
Punnett. For the past 25 years he has developed and informed interactive
media projects for both Canadian and U.S. clients. Based in Toronto,
Canada, Sam is an acknowledged expert in digital media business. He has
performed strategy, research, production and business solutions work for clients such as Pfizer Canada, RBC Financial, EMI
Music Canada, as well as for various departments in three levels of
Canadian government.
For a full profile of Sam Punnett check out his listing here on LinkedIn.
Contact us for information on our reports:
Canada Online!
Released in September of 2008, this is the most comprehensive study of
Canadian Internet users and their media use ever put together. Sam Punnett
contributed to the instrument design in 2007 and wrote three chapters of
the analysis in the final 366 page report. This report was put together by the Canadian Internet Project
as a part of the World
Internet Project involving some 30 countries.
Changing Media,
Changing Roles: New Media Comes of Age
This report was prepared for Telefilm Canada in August of 2006. The report
examines the state of interactive media development and specifically how
changes are impacting traditional media and the role interactive media
plays in informing and entertaining the Canadian public. This report serves
as a supplemental reference to the Telefilm Canada submission to the
Canadian Radio-television and Telecommunications Commission (CRTC) hearings
on the future of broadcasting planned for the Fall of 2006.
(View
it here)
New Media in PEI:Strategy Towards Economic
Development and Export
This study examines the potential for smaller communities to develop the
economic potential of new media in a "flat" World. Discussion
includes new media business models, niche markets and tips towards
nurturing an entrepreneurial culture and attracting "Creative Class"
workers.
(View
it here)
The Changing Face
of Music Delivery:
The Effects of
Digital Technologies on the Music Industry
This study examines the disruptive effects of digital technologies on the
music industry. Discussion of emerging business models and the importance
of innovation and audience considerations in product development.
(View it
here)
The Internet as an
e-Health Channel:
Present,
State-of-the-Art and Future Possibilities
Conducted for the Ministry of Health for the Province of Ontario. The study
examines the use and future potential of using Internet-based
communications to provide health information. Special attention is paid to
people in the 65+ age group.
Sam Punnett recently spoke to documentary film
producers at Toronto’s renowned HotDoc’s Festival 2011 on the topic of monetizing
media content.
Sam appeared in Ottawa on Prime Time 2008 speaking as
a "visionary" on the future of IPTV after being recruited by the
Bell Broadcast & New Media Fund.
Sam also did a series of radio interviews for the CBC to provide commentary
after the RIAA in the U.S. successfully sued a mother of two for music
copyright violation in December of 2007. Sam's remarks appear in two
articles on the Canadian Broadcasting Corporation's news Web site cbc.ca. One article accurately predicts the
demise of digital
rights management (DRM) in music, the other is commentary on Microsoft's
Xbox 360.
FAD Research has also participated since 2004 in the Pew Internet &
American Life study conducted in co-operation with Elon
University that results in the report entitled "The
Future of the Internet". The reports are comprised of the
predictions of a select global group of industry experts, academics and
commentators on variety of topics relating to digital media and society.
Other involvements:
- Sam Punnett is a founder and currently a co-Directtor of the RTA School of Bite Comedy Lab at Ryerson University in Toronto. The program is
exploring the future of media using comedy as the vehicle for discovering new ways of portraying entertainment across multiple platforms.
- FAD Research is acting in an advisory capacity with the
University of Toronto’s ThingTank
Lab which is concerned with the emerging area of “the Internet of
things”.
- Inventor of the "Mobile Curator"
app demonstrated at the Elgin Theatre during the Toronto International
Film Festival in 2009
- Launched an IPTV experimental channel called "dotFestival" on the Joost platform during 2007-8 showing
full length Bollywood films
- Authored the feasibility study for Interactive Ontario that led
to the creation of the GameOn: Finance conference in 2007
- Programming advisor to the 2007
ICE Summit held in Toronto on March 21-22, 2007
- Panel speaker at the International
Institute of Communications Conference December, 2006 in Ottawa
- Assisted Toronto's New Media Business Alliance in programming
their first iSummit:
Content That Pays conference held March, 2006
- Judge for the Alliance
for Children and Television Awards of Excellence in 2005
- Instructor for the graduate studies class "Research and New
Media" offered Fall 2004 at the Centre for Creative
Communications at Centennial
College in Toronto
- Curriculum advisor to the graduate new media programs at Sheridan College and the Centre for
Creative Communications
- Member of the Interactive Peer Group for the Academy of Television Arts & Sciences
(The Emmy's) of Los Angeles
- Analyst for the Bell Broadcast and
New Media Fund
- Judge for the 2004 Juno
Awards, Canada's music industry awards
- Original member and director (1993-98) of one of the world's
first professional organizations for new media, the Interactive Media
Arts & Technologies Association, founded in Toronto in 1992
- Founding member of the CGDA (Computer Game Designers'
Association), now the IGDA, in San
Jose in 1995
- Co-founder of the Canadian New Media Awards which are currently known as the Digi Awards
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